Mark Asher Design Principles

Visual Hierarchy

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The Boardwalk Insurance website is great example of visual hierarchy. The simplistic design makes viewing things in whichever viewport easy to follow and understand.

Hick's Law

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The Boardwalk Insurance website is great example of Hick's Law. The website offers few choices for a viewer to select. This makes it easy to not overwhelm visitors to the site.

White Space and Clean Design

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The Boardwalk Insurance website is great example of white space and clean design. The website was designed on purpose to keep it simple and clean. The use of white space and simple colors makes the viewing experience easy to navigate and remember.